Rewarded is fine. By all means, recognise sporting achievement with trophies and medals.A very good idea and long overdue. As far back as the 80s the Confederation of British Industry was bemoaning the one dimensional nature of graduates. They simply weren't well rounded enough to fit in at work. Art, music, drama, sport all contribute to the person and those that devout time to these and ecel should be rewarded.
Pretending its an academic achievement is not fine. That's like giving someone who got an A in Honours Maths a medal for winning the shot put.