The Sunday Times tries to get to grips with this sartorial trend
Is it a reaction against materialism? A natural development from track suits
What I didn't know was that it's not that they go out in the pyjamas they slept in but that they change into day pyjamas. Of course like all clothing trends started by the working class it is spreading to the middle class. How long before BT are selling designer day-jammies by Tommy Hilfigger?There is a lot of pressure on young teenage girls to be very sexualised and this is a way of opting out.