I was reading this fascinating essay on the Irish Left Review website,
Michael Zweig, Class, Consumerism and Ireland
http://www.irishleftreview.org/2008/02/ ... m-ireland/
and it struck me that in many discussions about Irish politics and society in general, there's
little discussion of social class and how it affects us.
This essay puts the Irish class system under its spotlight, and the
results are very interesting.
For instance, the essay mentions Edward Bernays and his influential method of classifying
people by how much they consumed. It goes on:
This certainly affects, for instance, the newspaper industry-Independent Newspapers place a strong emphasisToday, in Ireland, it is an accepted truism that the consumerist classes used by marketing agencies - ‘ABC1s’, ’self actualisers’, ‘esteem seekers’, etc - can also be used to reflect the class divisions of Irish societal power. Indeed, the appeal of David McWilliams’ generation labels is that they resonate with the accepted ideas of consumerist groupings as the true picture of societal influence. With all the talk of breakfast rolls and Mick Jaggers, McWilliams is offering nothing more than a PowerPoint presentation for the Director General of whatever company you care to think of.
on selling to the "ABC1" (most wealthy,most consumerist) segment of the market,with a consequent
slant to its reporting.
Any thoughts on social class in Ireland?