From this press release
The latest Fine Gael rip-off survey last month showed that consumers are paying mark-ups of over 200% on basic foodstuffs in our major supermarkets, while farmers continue to endure falling prices for their produce. Large retailers are making huge profits from the Irish market at the expense of both consumers and producers with the consequence that quality Irish food is being undermined and farmers are at risk of going out of business.
Fine Gael's solution (among others) to this rip-off is to put greener labels on Irish food products. Fantastic idea and they get to spit on free trade at the same time.