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Thread: Kia launch new car called "Provo"

  1. #1
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    Default Kia launch new car called "Provo"

    The car called Provo: New Kia model set to take on the Mini under fire for its controversial name | Mail Online


    an it has orange styling as well, so an orange provo!

    won't be a big seller in Belfast anyway.

    not the first time car names have cause minor controversy

    Volkswagen executives in Britain argued successfully for the name to be changed in the UK to the 'Up! Black', fearing that it could give offence to ethnic minorities because of the connotation of white actors and singers 'blacking up' on stage to perform as minstrels.


    But in Germany and across the rest of Europe it continued to be sold as the 'Black Up!' because VW said the term did not have the same ‘resonance’ as in Britain.


    Volkswagen's British arm had sought in vain in the mid 1990s to change the name in the UK of its first people-mover called the 'Sharan' fearing it sounded too close to 'Sharon' and had connotations of the downmarket 'Kev and Sharon' from Essex.

    German bosses overruled them.


    Toyota’s MR2, when pronounced by French owners, sounds uncannily like 'merde!', while Mitsubishi’s Shogun off-roader is called the Pajereo in many markets - despite sounding like a rude Spanish word for a sexual act.



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    Politics.ie Member firefly123's Avatar
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    Kia always gives you bang for your buck!

    Apparently the GPS doesn't recognise Londonderry
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    Everyone knows about the MR2, in France...
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    Also a city in Utah


    Best car name fiasco was the Chevrolet Nova which didn't sell in huge numbers down Mexico way.
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  5. #5
    Dylan2010
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    Quote Originally Posted by eyelight View Post
    Also a city in Utah


    Best car name fiasco was the Chevrolet Nova which didn't sell in huge numbers down Mexico way.
    its a well known "story" but

    Chances are you've heard about how Chevrolet had problems marketing the Chevy Nova automobile in Latin America. Since no va means "it doesn't go" in Spanish, the oft-repeated story goes, Latin American car buyers shunned the car, forcing Chevrolet to embarrassedly pull the car out of the market.
    Chevrolet's woes are often cited as an example of how good intentions can go wrong when it comes to translation. There are literally thousands of references to the incident on the Internet, and the Nova example has been mentioned in textbooks and often comes up during presentations on cultural differences and advertising.

    But there's one major problem with the story: it never happened. As a matter of fact, Chevrolet did reasonably well with the Nova in Latin America, even exceeding its sales projections in Venezuela. The story of the Chevy Nova is a classic example of an urban legend, a story that is told and retold so often that it is believed to be true even though it isn't. Like most other urban legends, there is some element of truth in the story (no va indeed means "it doesn't go"), enough truth to keep the story alive. And, like many urban legends, the story has the appeal of showing how the high and mighty can be humiliated by stupid mistakes.

    Even if you couldn't confirm or reject the story by looking into history, you might notice some problems with it if you understand Spanish better than those who spread the story. For starters, nova and no va don't sound alike and are unlikely to be confused, just as "carpet" and "car pet" are unlikely to be confused in English. Additionally, no va would be an awkward way in Spanish to describe a nonfunctioning car (no funciona, among others, would do better), just as in English we'd be more likely to say "it doesn't run" than "it doesn't go."

    Additionally, as in English, nova when used in a brand name can convey the sense of newness. There's even a Mexican gasoline that goes by that brand name, so it seems unlikely such a name alone could doom a car.

    A logical analysis of the story would also indicate its unlikelihood: It strains credibility to believe that a company as large as General Motors, with marketing executives and other employees and contacts throughout the world, wouldn't be aware of a negative meaning of a product name. In fact, according to one marketing analyst (Cecelia Bouleau, quoted in Business Mexico magazine), GM marketers discussed the possibility of confusion with the name, but "they kept the name and it sold very well. ... I think that the word is sufficiently incorporated into the language as meaning 'new' — as in 'bossa nova' — that the criticism isn't valid."

    GM, of course, isn't the only company to be cited as making advertising blunders in the Spanish language. But upon closer examination, many of these tales of mistranslation prove to be as unlikely and difficult to verify as the one involving GM.

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    Politics.ie Member zakalwe1's Avatar
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    i heard it was a banger.....dam firefly beat me to it!!!
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    Not a bad old motor by all accounts and more popular than you might thing despite the fact that many people claim to have never been in it.

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    It'd look better if it was 'shamrock' green with the orange trimming.
    Maybe a white leather interior too to complete the look.
    It'd make for an interesting drive down the Shankill road.....

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    Politics.ie Member Analyzer's Avatar
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    Drive your Provo into the local Kia Service station, and let them look after everything.

    They might even blow up yar tyres.
    Coveney's ambition is the be Ireland's next EU Commissar and Ireland will pay a price as he builds his CV to position himself sufficiently loyal to the nEU empire.

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    KIrA - Provo
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