There may be value for money here but I can't see it straight away.
"The introduction of the ‘Intreo’ brand is estimated by the Department of Social Protection to cost between €6m and €7m and will be completed by Dec 2014.
The first 11 of the 60 social welfare offices country-wide had new signage erected in recent weeks at a cost of €54,615.
A spokesperson for the department said the name ‘Intreo’ was derived from both the abbreviation of the word introduction and treo — the Irish for direction..... "
Social welfare rebrand to cost
Story by Kate Heaney at the Irish Examiner.