Despite their well-publicized failure to come up with the goods in July, the small Irish technology company Steorn are still claiming that they will demonstrate a new machine that subverts the most basic laws of science.
They're saying that their "Orbo" machine -- a sort of wheel with a special arrangement of magnets -- creates energy out of nothing. According to them, once it's up and running, it outputs energy indefinitely, and this energy can be used for all sorts of purposes.
I have to say that Steorn are brilliant at selling themselves, and fantastically persistent. They should be in politics! But you have to wonder how long the investors are going to persist, unless Steorn come up with something that works, something other than Orbo, that is.
Until their planned public demo failed miserably on July 5th in London, this small group of people had garnered more world attention in a few months than just about any Irish individual or group in history. (U2 took years to "conquer" the world...)
Hype can take you a long way. And maybe it's not simply deception. Maybe the Steorn people really believe that they have made a breakthrough. They certainly act like it. Yes, at the very least it's great acting. And that deserves our praise.
There was a thread about this before, here.