reform is kind of a no-brainer and not at all opposed to being part of europe. he cites uk business leaders as the biggest ally in the debate to keep the uk in europe (they are indeed already starting to come out to say the uncertainty around uk eu membership is a barrier to investment)
interestingly Tony Blair doesnt believe the majority of uk citizens are anti europe, instead he cites a vocal minority and an anti europe narrative in the british media. the vocal minority is something that exists everywhere, and even when they talk nonsense and are offensive it's probably a good thing they exist.
the media thing is more concerning as that distorts the debate. as we know british media is dominated by special business interests and the bbc, with its over sensitive view to criticism, is ineffective in its role to inform, partially successful at educating and out manouevered in its role to entertain.
I share this concern for ireland. english media is a mess and we're almost as bad. we have no national strategy to protect journalism or inform the public of matters in a high quality, but impartial way of relevant news. instead we have some clearly unfounded assumption that business tycoons who run the media for profit, who are in a position to use the media to push agendas favourable to the profitability of their investment portfolio, instead choose to run the media to protect the interests of an ordinary person trying to maintain quality of life for his family
Interview on Britain and Europe with Former Prime Minister Tony Blair - SPIEGEL ONLINE