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Thread: FT to concentrate on Digital at expense of Paper

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    Default FT to concentrate on Digital at expense of Paper

    Looks like the Financial Times is about to make Digital delivery its primary concern.
    Financial Times to serve 'digital platform first' - RTÉ News

    This perhaps one of the most interesting quotes in that article:
    "That approach has helped boost digital subscriptions, which exceeded print circulation for the first time in the first half of 2012."

    It is also using a taster model that allows readers to read a number of articles each month before having to subscribe.

    Wonder if this will have the Irish Times trying to imitate them?
    Regards...jmcc

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    Quote Originally Posted by jmcc View Post
    Wonder if this will have the Irish Times trying to imitate them?
    Eventually they will have to.

    The IT tried a pay-wall about 8/9 years ago, but they were years too early. The printed medium was still in relatively rude health at the time. Things have changed radically in the meantime.

    That said if the IT went online-only, or debased itself by going into a "tabloid" format, I'd never spend a bob on them ever again

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    I love to see that Keynesian Europhiliac toilet paper rag evaporate.
    “The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.” - Friedrich A. Hayek

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    Quote Originally Posted by Ryan Tubbs View Post
    Eventually they will have to.

    The IT tried a pay-wall about 8/9 years ago, but they were years too early. The printed medium was still in relatively rude health at the time. Things have changed radically in the meantime.

    That said if the IT went online-only, or debased itself by going into a "tabloid" format, I'd never spend a bob on them ever again
    They weren't too early, they were just crap at it... and half of Ireland were using the same login.

    I used the Trocaire login for a long time.. felt a little bad, but only a little.

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    Quote Originally Posted by Cassandra Syndrome View Post
    I love to see that Keynesian Europhiliac toilet paper rag evaporate.
    That's a bit mean.. would you not prefer if they keep going but changed their editorial policy to match your views?

    (Interesting to see the impact on sales that would have)

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    Quote Originally Posted by jmcc View Post
    Looks like the Financial Times is about to make Digital delivery its primary concern.
    Financial Times to serve 'digital platform first' - RTÉ News

    This perhaps one of the most interesting quotes in that article:
    "That approach has helped boost digital subscriptions, which exceeded print circulation for the first time in the first half of 2012."

    It is also using a taster model that allows readers to read a number of articles each month before having to subscribe.

    Wonder if this will have the Irish Times trying to imitate them?
    It's another clear sign that the old-style newspaper business is in its death throes.

    The thing about the FT is that it is unique and pitched at the financial community. I suspect many of those subscriptions will be corporate in origin. Its not a revenue model that will necesarily work for newspapers in general.

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    Quote Originally Posted by Ryan Tubbs View Post
    The IT tried a pay-wall about 8/9 years ago, but they were years too early. The printed medium was still in relatively rude health at the time. Things have changed radically in the meantime.
    The people the IT used to implement its PPV model hadn't a clue and the signs were there at that stage that people would not pay for the Irish Times online.

    That said if the IT went online-only, or debased itself by going into a "tabloid" format, I'd never spend a bob on them ever again
    Nice to see that they have at least one dedicated reader.
    Regards...jmcc

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    Quote Originally Posted by jmcc View Post
    Looks like the Financial Times is about to make Digital delivery its primary concern.
    Financial Times to serve 'digital platform first' - RTÉ News

    This perhaps one of the most interesting quotes in that article:
    "That approach has helped boost digital subscriptions, which exceeded print circulation for the first time in the first half of 2012."

    It is also using a taster model that allows readers to read a number of articles each month before having to subscribe.

    Wonder if this will have the Irish Times trying to imitate them?
    To read anything in the FT you have to subscribe or at least I do. Maybe its a minimum quota on articles before payment is required?!

    The Irish Times, can't wait

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    Quote Originally Posted by Davidoff View Post
    The thing about the FT is that it is unique and pitched at the financial community. I suspect many of those subscriptions will be corporate in origin. Its not a revenue model that will necesarily work for newspapers in general.
    Agreed. It isn't so much a lifestyle choice as other newspapers are.

    I get around the paywall by scraping the headline and searching for it in google after I've used up my 7 articles per months. Its a quality read though, and would be quicker to pay for it that any other newspaper I can think of.

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    Quote Originally Posted by Davidoff View Post
    It's another clear sign that the old-style newspaper business is in its death throes.

    The thing about the FT is that it is unique and pitched at the financial community. I suspect many of those subscriptions will be corporate in origin. Its not a revenue model that will necesarily work for newspapers in general.
    In terms of coverage, the FT has doesn't have deep competition. (Financial newsletter services really would be more specialised). The problem for newspapers like the Irish Times is that they switched to lifestyle journalism and wibbling Op-Ed stuff some time ago. This actually made them more vulnerable to the effects of the web and web journalism. Instead of competing with the web, they ended up competing with magazines (which traditionally were more analysis and lifestyle journalism).
    Regards...jmcc

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