Its hard not to be cynical.
This is the image of Ireland on the about page...
under the following line...
The Gathering Ireland 2013 will be a spectacular, year-long celebration of all things Irish.
Could we not just send a few collection boxes with pictures of babies in crumlin hospital off around the world?
Maybe we could get Bono to busk outside Irish embassies?
The Gathering - The Gathering Ireland 2013