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Thread: "Our Time - Our place" campaign - results in serious fall in NI Tourists

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    Default "Our Time - Our place" campaign - results in serious fall in NI Tourists

    This is serious how bad this campaign was - Only winner out of this was new Titanic facility and the Restaurants who saw increases in couples. Hotels and numerious other tourist attractions well down.

    Shame on those involved

    BBC News - Large drop in tourists to Northern Ireland

    Official figures suggest a big fall in the number of tourists coming to Northern Ireland.

    The statistics from the Department for Enterprise show the number of overseas visitors staying at least one night has fallen by 12% compared to 2011.

    Visitors from Great Britain are down 15% and there is a 20% fall for the rest of Europe.

    However, visitors from North America are up 18% while hotel room occupancy rates are up 11%.

    The figures cover the period January-September 2012, which coincided with a major marketing push under the Our Time, Our Place brand.
    Last edited by Iarmhi Gael; 29th November 2012 at 03:53 PM.

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    Politics.ie Member Mickeymac's Avatar
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    Quote Originally Posted by Iarmhi Gael View Post
    This is serious how bad this campaign was - Only winner out of this was new Titanic facility and the Restaurant who say increases in couples. Hotels and numerious other tourist attractions well down.

    Shame on those involved

    BBC News - Large drop in tourists to Northern Ireland


    Surely the behaviour of the 'loyal' orders and their bands have some bearing on these figures you mention.

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    Quote Originally Posted by Mickeymac View Post
    Surely the behaviour of the 'loyal' orders and their bands have some bearing on these figures you mention.
    I would say its the likes of Ryanair pulling out of City, drinking laws meaning you cannot get a drink after 1am and the exchange rate. From working in Tourism the biggest fall I experienced was teh 2 soldiers murdered in Masserene by Republicans where I took over 20 cancellations from people who did not want to come here
    inside a week

    The Orange Order like any other year make little headlines accross Europe

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    Politics.ie Member Mickeymac's Avatar
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    Quote Originally Posted by Iarmhi Gael View Post
    I would say its the likes of Ryanair pulling out of City, drinking laws meaning you cannot get a drink after 1am and the exchange rate. From working in Tourism the biggest fall I experienced was teh 2 soldiers murdered in Masserene by Republicans where I took over 20 cancellations from people who did not want to come here
    inside a week

    The Orange Order like any other year make little headlines accross Europe

    Spin it all you like, but I am convinced the hatefests have more to do with the tourist drop than the things you mentioned.

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    Quote Originally Posted by Iarmhi Gael View Post
    I would say its the likes of Ryanair pulling out of City, drinking laws meaning you cannot get a drink after 1am and the exchange rate. From working in Tourism the biggest fall I experienced was teh 2 soldiers murdered in Masserene by Republicans where I took over 20 cancellations from people who did not want to come here
    inside a week

    The Orange Order like any other year make little headlines accross Europe
    Tourist numbers are down 30% in the Rep. It's just the recession.

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    Quote Originally Posted by purpledon View Post
    Tourist numbers are down 30% in the Rep. It's just the recession.

    Listen you clown - quit posting stuff you know nothing up- Figures are up In the SOuth by 8%

    Number of tourists visiting rises 7.9% - The Irish Times - Wed, Sep 12, 2012

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    Quote Originally Posted by purpledon View Post
    Tourist numbers are down 30% in the Rep. It's just the recession.
    The article in the OP state otherwise.

    Meanwhile, separate figures from the Republic of Ireland suggest the number of tourists visiting the country has risen slightly in the period between August and October.

    The figures from the Central Statistics Office show a 1.6% rise in visitors compared to the same period in 2011.

    Trips by Americans to Ireland increased by 14.9% to while the number of visitors from Great Britain decreased by 4.5%.

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    I thought the 2012 campaign of adverts on TV was poor. I saw some aimed at a GB audience. It was baffling. It said "why step into the Giants Causeway when you can JUMP in". It seemed to be designed to be related to a JUMP into Ireland campaign for the 26 counties.

    I fear the marketing spend was not very effective.

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    I blame the awful song.

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    "The most interesting thing for me in the statistics that the companies give to me - both the National Trust and Titanic Belfast - is that over 60% of those people are from outside of Northern Ireland.

    "There is something wrong there, because NISRA (Northern Ireland Statistics and Research Agency) are telling me that we have a fall of 12% in our visitors from outside of state, whereas I look to Titanic Belfast and I look to the Giant's Causeway, and they're telling me that 60% of their visitors are from out of state.

    "So what is going on in relation to these statistics?"
    Arlene Foster questioning her own department's figures.

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