The RSA on its modest budget runs good ads on TV and radio on safe driving practices.By comparison, the HSE with its massive budget could do a lot more advertising of good health practices,apart from very occasional cinema ads on condoms (why not the pill?!) and binge drinking. Basics should be emphasised.
For people in good health,maybe ads on exercising should ask "Have you walked briskly for 20 minutes today?" Walking is easy to do anytime in most areas and is the easiest exercise for all age groups. There is no need for expensive or time consuming sports club activities even if they are excellent.
In eating habits,the advice could be summed up as "Minimise salt,fat and sugar". That means minimising the stay in supermarket aisles displaying sugary fizzy drinks,sugary confectionary and cakes,salty crisps and salt itself. There is enough salt in bread for the minimal daily intake. It is better to eat wholemeal bread than white bread which has no nutritional value (lab animals die off quickly on a white bread diet).
As for drinking,the HSE cinema ads on binge drinking aimed at youth seemed effective but they should be repeated often as the young generation will probably suffer even more alcoholism than their parents.
The smoking bans have delivered enough punishment to smokers so no ads are necessary!
Advertising themes based on the above simple rules,repeated a few times a year,especially after Christmas,could save billions in health costs in the long run.