The Irish Times gets a new look from tomorrow.
The newspaper, whose presentation had grown noticeably stale, gets a fancy makeover. It is due to lose an inch off its waist, with the page size becoming noticeably smaller, and it gets a sleeker image and layout.
But that's not all, the paper is also going to get a new journalistic focus. The Times will, according to the editor, Kevin O'Sullivan, engage in more investigative reporting:
'Irish Times' to change in look and size - The Irish Times - Sat, Nov 03, 2012
Exciting and all that this is, you have to ask, is this really what the Times should be focusing its resources upon? If you search the press release the words web, website or internet do not appear once. Does anyone else find this odd?
The future for newspapers is online. Getting that right, not the dead wood part of the business, is what the Irish Times should be pumping its money into.
Maybe the management of the paper realise this. As is, the Irish Times website is one of the finest in the country. But it's because of its content, not its style. It remains a plane jane newspaper website. Additionally, the mobile phone and tablet apps are pitiful.
If the Times wants to attract and hold readers it's these corners of the business that it needs to pump resources, not fancy redesigns of the newspaper that will probably only alienate its core readership who are holding out against reading it off a screen, namely elderly viscounts and crossword aficionados.