What do you think of this from in yesterdays business post:
Full Story: The Sunday Business Post On line (10/10/10) - RTE hopes for an early ChristmasRTE hopes for an early Christmas
Christmas looks set to come early for television viewers as RTE is considering lifting its self-imposed ban on early festive ads.
Hard-pressed retailers are already seeking to place seasonal television and radio ads for the month of October.
Because of internal guidelines, the state broadcaster normally turns down Christmas-themed ads until after Halloween. But that rule may end, with RTE ‘‘undecided’’ as to when it will start running the Christmas ads, given the severe pressure on ad revenue over the past year.
There are no external rules restricting Christmas ads aimed at adults
The rules state: ‘Christmas themed children’s advertising may not be broadcast prior to November 1 each year. Christmas themed children’s advertising refers to advertising that contains references, either visual or acoustic, to Christmas."
1) They should not do it Christmas ads are already being shown early enough (usually almost as soon as Halloween is over) they do not need to be any earlier
2) This will just sour people on Christmas because by the time Christmas actually comes we will have had over 2 month of bloody Christmas ads (and I say this as somebody who is a fan of Christmas and Christmas ads!!!)