Note: this thread is opening in Current Affairs instead of Media, as the issues being raised impact directly on the current political landscape in general.
The Irish Independent and Sunday Independent have massive clout in terms of moulding, shifting and commenting on public opinion. In this context, the Independent group publishes on a regular basis the results of what it calls ‘opinion polls’. These polls are described as “Irish/Sunday Independent Quantum Research opinion polls”, and are treated editorially in the same way as those conducted on behalf of other newspapers by independent polling companies.
The Irish Times uses MRBI, a reputable market research organisation. The Sunday Business Post uses Red C, also a reputable company.
What I’d like to know is who or what is Quantum Research? Is Quantum Research a bona fide polling organisation or an entity within Independent Newspapers which uses unscientific and therefore unsound methods? Is there any science behind its collation of data?
Can anyone throw some light on Quantum Research?
This is important, as we've seen a slew of Quantum Research 'polls' recently which are vigorously presented by Indo/Sindo editors as the judgments of the people of this state across a range of very important matters.