I have to say the quality of the daily mail is excellent these days. The "established" media have become propoganda channels and will stay that way as they rely on government advertising in order to be able to pay the pensions of their stale and tiring permanent staff. not to mention all the freebies and perks enjoyed by these "journalists" for peddling propoganda. For example, the Irish Tomes business section would make you sick and the former "blog of Ireland" (i.e. the letters page) is dull, boring and repetitive. Some people still live in 1995 and think they'll be held in high esteem for a letter published from their middle class address complete with job title.
The daily mail is packed full of young and enthusiastc people in their 20s and 30s. There's always excellent jucy stories, including a hilarious gossip section and comprehensive sports pages (not that they're my fav parts). Liberalism has been fashionable in Ireland in recent years and people are now becoming a lot more conservative - both socially and economically. The standard of writing in the DM is excellent with an attention to detail you'll get nowhere else. And not an ESRI or ISME press release in sight!
Anyway, numbers don't lie and mail readers are becoming greater in number. As the establishment media deteriorate (in terms of content and their finances), vibrant publications are coming to the fore with vigour and honesty and giving people what they want instead of being told what they should want.