Owner of the Segway company killed while on Segway:

A British businessman whose company builds and markets the Segway upright scooter died when he apparently rode one of his machines over a cliff and into a river, it was disclosed today.

West Yorkshire Police said Jimi Heselden (62), was found in the River Wharfe, at Boston Spa, near Wetherby, yesterday morning, and died at the scene.

It appeared Mr Heselden had driven over a cliff into the river.

It is understood a Segway was found nearby.
Segway business owner dies in crash - The Irish Times - Mon, Sep 27, 2010