This is the second in a series of posts to review and discuss the results of the recent Politics.ie Survey.
The first survey on gender is here.
We conducted a poll on Politics.ie recently for various reasons, firstly we wanted to know who you were, in terms of demographic information. We wanted to look at areas for growth of the site, where (and who) to target. Seeing where we have bigger audiences also helps us target advertising, the primary means of funding the activities of Politics.ie (we hope!).
The survey was conducted using the audience of Politics.ie, we did not seek to segment based on reader or poster. About 3,000 people login to comment every day, it's a sixth (sometimes a tenth!) of the total audience that visits Politics.ie every day. Almost 1,300 people responded in the end, which we exceptionally thankful for, it helps make the data more statistically significant.
The survey results themselves are amazing, we'll be sharing the results over the coming days. The reason we're drip-feeding them like this is that we'd like your insights into the results of specific questions.
11.2% of Politics.ie Readers are aged under 25. 30% of Politics.ie readers are aged between 25 and 34, 42.5% are aged between 35 and 49. and 14.5% are aged between 50 and 65.
I'm very surprised with the age range of Politics.ie, in a survey of Politics.ie members in 2005 (five years ago!) 20% of readers said they were 24 of under - that's almost halved. The 25+ age group has stayed pretty steady, whereas the number of older people visiting Politics.ie has increased massively. In 2005, the % of users over the age of 35 on Politics.ie was 36.6%, today it's 58.8%.
Age Range (2010)
Age Range (2005)
< 18 1.30%