Quote from an episode of " Yes, Prime Minister " :

The Daily Mirror is read by prople who think they run the country, The Guardian is read by people who think they ought to run the country, The Times is read by the people who actually do run the country, The Daily Mail is read by the wives of the people who run the country, The Financial Times is read by people who own the country, The Morning Star is read by people who think we should be tun by another country, and The Daily Telegraph is read by people who think it is". "But, Prime Minister, what about the people who read The Sun?" "The Sun readers don't care who runs the country just so long as she has big tits".

What about readers of our own papers ? Or even p.ie !

I read the Irish Times - that is all you need to know. .

(I'm also prone to carry a copy of the Guardian around with me regularly - don't know how you describe the Guardian's Irish audience.)