No, I really think the percentage play is to assume Americans are sick to the teeth of being made feel scared all the time and sick of being lied to. I think after 8 years of it they can now smell Republican bullsh*t and want something else. The national mood has changed. So it's not about taking the moral high ground per se, it's about winning and if the moral high ground wins, take it.
All this notwithstanding the fact that some response to the smears is of course warranted and necessary. But in keeping with the overall strategy, the form of that response should be by ridiculing and belitting it, discounting it as more of the same, as frivolous etc. This, I think, is basically what they are doing. Even the new "attack" "ad" on McCain comes across as pretty balanced and is in keeping with the sober, non-hysterical approach I am advocating.



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