Source: Towelroad - One Million Moms Go After JC Penney for Hiring 'Open Homosexual' Ellen DeGeneresOne Million Moms, a subset of the hate group American Family Association, is attacking JC Penney for hiring Ellen DeGeneres as its spokesperson. Says the group in an action alert:
EllenFunny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.
Btw: Please Note this is J.C. Pennies which is an American company not Penneys which operate here which is a seperate unrelated company!!!
Im a bit late with this story (it happened on the 1st Feb) a lot has happened since this story broke,
1) This story has gone all over the American press and Internet and very little of it is in favor of One million Moms, which is a subgroup of the viciously anti gay certified hate group The American Family Association
2) Thankfully J.C. Penneys have refused to be bullied into firing Ellen
3) Even Bill O'Reilly (of fox) who not the most liberal person thinks this is asinine :



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