Some interesting angles over the last few days, none of which are what Romney would want to hear.
Majority Of Swing State Voters Oppose Medicare Changes, But Florida Seniors Still Love Ryan - International Business Times
The Romney campaign would not have wanted to go into a convention on the back of media coverage focusing on non-economic issues such as abortion, rape, Akin, etc. Tactically the needed it to be economy, economy, economy. The fact that the convention has now been delayed thanks to the weather also is inconvenient. All the networks will have built their schedules around coverage from Monday. Delaying it means a lot of filling up time with the proverbial 'talking heads', and that is likely to see the Akin issue talked about over and over. He really would have preferred to kill off the Akin issue well before the convention, not to have it the pre-convention talking point.
It also won't help if his running mate's big idea, medicare change, is deeply unpopular among the very voters in marginal states he needs to win votes from if he is to become president. It is yet another example of Romney losing control of the agenda and finding his economic focus sidelined by other issues. He would be wanting to build bridges with those voters, not find himself having change their mind about an issue which isn't even his number 1 talking point.
The Obama campaign's new advert cleverly hypes up the expectation as to what Romney may achieve in his convention in a way that makes it almost impossible to fulfill - meaning that even a good convention measured against the suggested aim for it would look ineffectual.
Looking at Romney's adverts, they are surprisingly poor so far. They don't seem to connect emotionally and are in some cases a bit too nerdy - focusing on minutae of policy which may interest policy wonks like me but which don't seem to have the emotional strength needed. They use Beltway terminology for schemes and seem to presume knowledge that most people who aren't policy wonks wouldn't have. Given the resources available I have been surprised at how poor all the ads he has approved are. Obama's seem stylistically to use structures, images and messages that reflect the format voters are used to in other walks of life meaning that they can connect with them.
Romney also uses claims in ads that are sitting ducks for exposure as being misleading. Take the one below which talks about Obama not recognising Jerusalem as the capital of Israel. One twenty second google search by a voter would expose that as seriously misleading. In practice NO US president ever recognises Jerusalem as the capital of Israel. In fact hardly any state on the planet recognises Jerusalem, simply because Israel occupied East Jerusalem in defiance of international law and insists all of Jerusalem, including the bit illegally occupied, is its capital. That's why no president, GOP or Democrat, recognises Jerusalem. (It is why Ireland, Britain, all the EU, and 97% of the planet doesn't either.)
If you are going to tell an untruth in your political advert, at least make it an untruth that is difficult to disprove, not one that can be disproved in twenty seconds on the internet.
http://www.youtube.com/user/mittromney
PS: If you are going to put your adverts on the internet, Mitt, at least put them in a format that allows them to be embedded in pages of political websites.
