I haven't posted on Road Safety in a while but two news items this week have resonated with numerous posts I've made here before.
The first is on the ineffectiveness of RSA advertising in modifying the behaviour of drivers. Gay Byrne, as usual, decides to isolate young drivers for criticism but I think this is equally true for any class of driver. I don't believe that pumping millions of euro into ineffective advertising helps anybody but the advertising industry.
Road safety ads lost on boy racers - National News, Frontpage - Independent.ie
The second concerns the new fleet of speed cameras being deployed around the country. An AA survey has found that the majority of drivers believe that these will be used for revenue generation rather than improving road safety. I'd have to agree with that sentiment and question why so much focus is put on a single aspect of road safety to the detriment of others.
AA says most drivers suspect speed cameras will raise funds, not standards - The Irish Times - Sat, Jan 03, 2009
In my opinion the most effective deployment of resources to improve road safety would be to get Gardai out on the road enforcing the law. You can travel for days in Ireland without seeing any evidence of enforcement. I've been home in Ireland for three weeks now and have covered a few thousand miles in that time. I have not seen one single vehicle stopped by Gardai in that time. It's unheard of in other countries.
Let's face it, the chances of being involved in a serious RTA are actually quite low. Death or Serious Injury should not be the only deterrent to bad behaviour on our roads. People should feel that they will get caught.
When these people are caught (an unreasonable number of times) they should be put off the road. They shouldn't be allowed back on the road until they've undertaken re-education and examination.



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