The lisbon yes campaign it seems is a tried and trusted formula developed for the 1975 british referendum on eec membership. The yes campaign's treasurer Alastair McAlpine admits that personal attacks on the no campaigners rather than positive arguements for the eec was the bedrock of the yes campaign. It was designed to create a general unease in the public psyche about anyone argueing for a no. Thus the messenger and not the message would not be believed. This is most pertinent in respect of libertas and decko. When he supported the yes side at nice not a single question was asked, not a column inch in the irish times or a second on rte. Personal attacks have indeed been the bedrock of irish yes campaigns i expect the next one to be just the same.
United Kingdom European Communities membership referendum, 1975 - Wikipedia, the free encyclopedia



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