Are you thinking what Labour's thinking?

[David Cochrane]

Labour have launched a new poster campaign today. This is what the poster looks like:



I can't help but think it has a striking resemblence to the Tory campaign motto 'are you thinking what we're thinking'.

Are you?

[jmcc]

It looks like one of those happy-clappy multi-culti type advertising campaigns that has absolutely no resonance with the average person. A change from what? A change to what? But more importantly why? It also splits the viewer's attention on the bottom line - which is more important - the part on the left or the Labour logo on the right?

Regards...jmcc

[Barbarian]

'Time for Change' can be one of the most potent political messages going into an election. Many people do vote for a change simply for changes sake. After ten years of FF/PD government it should be one of the oppositions most played cards - policies or not! But I’m not sure about its use in a national billboard campaign
I'm disappointed with the FF posters around the country tbh, 'the next steps' is poor in comparison to 'a lot done...' And many people have commented to me of Bertie in exactly the same pose in all of the poster variations. They aren't innovative or in any way provocative.

Back to Dave’s question though, this Labour poster is in the same vein as the conservative poster, but not as good. 'Are you thinking what we're thinking?' was really sharp - time for change is just stating the obvious for Labours point of view, but its not clever.

[Wolverine]

A change from what? A change to what? But more importantly why?

Jmcc, this is just a billboard.

Billboards are all about quick slogans to get a point across. They're not Party Manifestos, they're not speeches. They're one liners.

As far as it goes, this is effective and simple. It simply puts it up to people: do you want change or not?

Criticising a billboard campaign because it doesn't give a detailed policy statement misses the point.

[rockofcashel]

it would have been better if the billboard simply said "are you with us", and left it to people themselves to figure out "with who, with what".

As for Berties billboards.. I personally think they are terrible. He's very false looking in them, and you cannot (IMO) look the same talking to young people and older people.

A Lot done.. was a cracker of a punchline.. the new one isn't

[jmcc]

A change from what? A change to what? But more importantly why?

Jmcc, this is just a billboard.

Barbarian has it right. Read the first line again. 'Time For Change' is what it should be. Most of the successful billboards use fast and effective language. The longer sentence betrays the lack of that crucial clue.

Criticising a billboard campaign because it doesn't give a detailed policy statement misses the point.

I think that it is Labour that misses the point.

Regards...jmcc

[lothario]

If I wanted change I'd vote for FG.

[Wolverine]

Barbarian has it right. Read the first line again. 'Time For Change' is what it should be. Most of the successful billboards use fast and effective language. The longer sentence betrays the lack of that crucial clue.

So the simple addition of "it's" makes a massive difference then? Gimme a break. It's a billboard slogan. Get a life.

[fiannafuddy]

Feckin' Iarnrod Éireann robbing "not there yet..." on us....ba*tards!!!

Now we're only taking the "next steps..."

[jmcc]

So the simple addition of "it's" makes a massive difference then? Gimme a break. It's a billboard slogan. Get a life.

Surprising as it may seem, that fourth word makes a massive difference because for some strange reason, people find it easier to remember three word slogans. Slogans like "Coke Is It" or "Labour isn't working!".

Perhaps you should read some books on advertising and marketing.

Regards...jmcc