Those of you following the epic spending war in Dun Laoghaire between two of Fine Gael’s “perspective" General Election candidates John Bailey and Eugene Regan may have noticed a further escalation in hostilities.
The front in this instance is the entire south side media market where Bailey and Regan have been purchasing increasing amounts of premium advertising space in the local free sheets. Not a week goes past now without one of the duo being pictured on the front page of one or another of the rags.
This week alone Regan was pictured along side former Fine Gael leader Garret FitzGerald in a €400 spot on the front page of the South Side People , with Bailey occupying a €250 spot on page 3. Not to be out done Bailey appeared on a €400 front page spot in Lifetimes with Regan appearing an another premium spot inside.
Given the questionable effectiveness of this form of expenditure, (a bus shelter campaign would cost the same and be far more effective locally) one can only assume the adverts are being taken out to impress potential convention delegates and hacks in Fine Gael Head Office who are soon to make a decision on the composition of the ticket.
With expenditure on now running into the €10,000s and Fine Gael Headquarters’ preferred candidates Seán Barrett and Marie Baker sitting pretty on their intact war chests, one wonders which of the two will come to their senses or exhaust their resources first?



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