RTÉ is gearing up (and so are we, incidentally) for the Elections next year.
RTE will measure the crucial coverage given to the political parties in the election campaign in a new way - by factoring in the size of the audience for programmes.
Five minutes spent on Pat Kenny's 'Late Late Show' will be worth about the same as 10 in his radio studio.
A minute with Anne Doyle on the Nine O'Clock News will be worth ten minutes with Vincent Browne, a win win situation, surely?
The article, from this morning's Irish Independent is actually really worth a read.
How much for coverage on Questions & Answers though?



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