This topic – advantage of alphabetically listing names on Ballot paper- comes up from time to time. Yesterday a Canadian Electoral Specialist Ron Gould gave evidence to an inquiry into the Scottish Parliamentary election fiasco in May.
He stated: there is relevant academic research that provides evidence that strategising can influence the choice of voters. Faas and Schoen state that “voters who are not intrinsically [politically] motivated want to minimise the effort [of completing the ballot paper]. But how can they vote with a minimal effort? While they, of course, will have to start scanning the ballot paper, they will nonetheless scan it only until they find an acceptable – ‘satisfying’ – choice. [These] voters…start scanning the list, but their motivation to look for positive arguments fades as they move further down the list. As a result, they come up with more positive arguments for the candidates on top of the list, which again benefits exactly those candidates.”
Mr Goulds recommendations are:
[size=7]Offer more equitable access to advantageous positions on
Scottish parliamentary and local government ballot papers[/size]
To allow equal opportunity for all parties and candidates to access the top of the ballot paper or other advantageous positions, rather than always giving the advantage assigned by an alphabetical position, a public ‘lottery’ might be held where the names of parties and candidates would be drawn for their positions on each ballot paper.
Is it time to think of introducing this here?



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