Campbell's Uses Neuromarketing To Design New Soup Can Labels

[Feelinglost]

For over a hundred years, Campbell's Soup cans have sported the iconic label inspired by Cornell's football uniform and made famous by Andy Warhol. Now, thanks to market research that measured customers' involuntary physiological responses, Campbell's will introduce the most radical can design change in decades.

The self-reporting associated with market research is notoriously flawed, and in 2005 Campbell's acknowledged the weak correlation between highly rated advertising and actual buying habits. To suss out people's actual intentions, Campbell's utilized experts in the growing field of neuromarketing. In neuromarketing, specialists monitor involuntary biometric changes in subjects as they view different images. Since the subjects can't control these changes, neuromarketers believe they reveal the real feelings of consumers.

Campbell's Uses Neuromarketing To Design New Soup Can Labels | Popular Science

[Didimus]

Just bought a can of Campbells Snake Oil soup, which i will eat with my Refried Bulls Hit beans, while I recall nostalgically the Great Subliminal advertising scam.

[Mitsui2]

...which i will eat with my Refried Bulls Hit beans.

They're canning Lenihan's Budget speeches now? Janey, what next!?

[Didimus]

FF must have been using this voodoo advertising for years. Can be no other explanation.

[Garland Names the Planets]

To hell with this. The Avanmore carton stuff is pretty nice