Earlier today I posted up a notice for a campaign which has been launched, led by Aileen O'Toole of AMAS called The Ideas Campaign.
Interestingly, do a Google search for "New Ideas" or "Aileen O'Toole" and a website owned by Senator Alan Kelly comes up as a sponsored web link.
Senator Alan Kelly is Labour's European Candidate for Ireland South.
Whilst it could be that two campaigns to generate ideas are happening (and perhaps others) Senator Kelly targeting Aileen O'Toole's name as a Google keyword is a deliberate attempt I would think to hijack traffic and media work done by her campaign which from what I hear is gathering some momentum.
- ideascampaign.ie was registered on 16th of Feb by AMAS
- newideas.ie was registered on the 18th of Feb by Senator Alan Kelly
So it looks like Senator Kelly is spending money to drive traffic away from the Ideas Campaign to his own website, which is promoting a conference in Cork and Limerick, two areas in the Ireland South Constituency (despite his new ideas website saying his campaign and conference was non-political).
And whilst the "new ideas" website is said to be "sponsoned by Alan Kelly" the website and domain are in fact owned by Senator Alan Kelly and includes no other politiicans in the conference line up.
I spoke with Senator Kelly this afternoon, and he pointed out that there were alot of similarities between his campaign and that of Aileen O'Toole's - I asked if he thought that using her name to drive traffic to his website might be seen as dishonest or misleading, and he said he'd have to check with the person running his Google Adwords campaign and get back to us.
Aileen O’Toole, Campaign Director of the Ideas Campaign expressed disappointment that her name and that of the campaign had been bought as keywords on Google by Senator Kelly. She said that her intention was for the Ideas Campaign to be "by citizens for citizens" and was designed to be above party politics.
5 minutes after I spoke to Senator Kelly I got calls and texts from people I'd been speaking to on this saying that the "Aileen O'Toole" was no longer being targeted, but I took a screen shot whilst it was.
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