A national campaign was launched on last night's Prime Time to seek people’s ideas to stimulate economic recovery and focus on solutions to Ireland’s serious economic problems.
Called The Ideas Campaign, this grassroots initiative is targeting the citizens of Ireland and asking them to propose innovative ideas to boost economic activity across key areas such as manufacturing, technology, construction, retail and education. But it’s not only about business – the Ideas Campaign also wants ideas for the arts, sport and voluntary and community activity that will enrich this country.
The campaign will run until 31 March and centres on a website – IdeasCampaign.ie – which went live today and which will:
This is a citizens’ campaign, owned by people in Ireland. The campaign, and those who get involved, have to be practical and realistic, particularly in the light of the global economic crisis and the serious state of the government’s finances.
- Capture citizens’ ideas across 19 different categories that are important to the Irish economy
- Allow them to send messages of support
- Provide easy-to-understand information about the Irish economy that is directly applicable to their lives
The Ideas Campaign plans to use the ideas received to deliver an action plan for Government in April with aggressive timelines for execution. An Advisory Group, comprising senior figures with experience in business, academia, economics and the public sector, is advising the campaign team and will have an input into the action plan to ensure that recommendations are both pragmatic and achievable.
The campaign arose from a contribution which businesswoman Aileen O’Toole made to the Prime Time special on the economy on 14 January. She spoke about positive aspects of Irish economic activity and the need to focus on solutions, not problems. This TV appearance met with a huge response which led Aileen O’Toole to establish this campaign less than three weeks ago.
The campaign is independent, non-political and has been modestly funded by Aileen O’Toole’s business, AMAS. It is being staffed by highly-qualified individuals who have been made redundant because of the recession and who are being supported by a network of volunteers, as well as AMAS’s Directors and staff.
“After Prime Time, people contacted me and agreed that we need to have different conversations about the Irish economy - about looking forward, about recognising positive developments in the economy and about capitalising on our qualities as an economy,” said Aileen O’Toole, explaining the genesis of the campaign. “At the very least, we’re hoping that this campaign will start those conversations.
“We’re calling on the people of Ireland to get involved. Visit the campaign website IdeasCampaign.ie, which will be updated every day. Log your ideas on the site. But even if you don’t have a big idea, don’t worry. You can still send us a message of support or read the content about the contributors or about the ideas and messages that are coming in from around the country.”



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