I always vote with my feet, so you're correct there. The VAT reduction was just one step to try stimulate spending in certain sectors, in order to preserve jobs at a minimum and hopefully create new ones. Get the people who do have some spare money (and they are out there) back spending again. It was also aimed at tourists so they could get better value for money here and not feel they were being ripped off, leading to a more enjoyable experience and an increased chance they'd return again some day.
You could call it a plea to businesses in the relevant sectors to "don the green jersey" and do their bit. It wasn't designed so that businesses could further line their own pockets.
As regards an increase in VAT not having an effect on consumer prices either, I think you'd find plenty of examples here of 'rounding up', over and above the actual rate increase. It has happened all the time in Ireland for as long as I can remember. Remember the gouging 'rounding up' that came in when we switched to the Euro? Or small increases in excise duty resulting in double the intended price rise? Too many greedy gombeens in this country. I avoid their businesses like the plague.



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