
Originally Posted by
smiffy
No, Barry. How much do Pat Kenny and Gerry Ryan generate in advertising?
At least if you use the advertising revenue generated, you can make some estimate of whether the amounts paid represent good value for money or not. I'm wondering what criteria you're using (besides just whining, of course).

Some adult comment would be welcome here.
RTÉ don't release detailed figures on what shows bring in what money - but according to the Sunday Business Post, RTÉ are looking for €1.3 million for sponsoring the Late Late (Renault ended their deal recently)
Smiffy, the criteria I'm using are quite simple. RTÉ is a public service broadcaster, which serves the people who pay the licence fee - its not to meant to serve its own ends, or to facilitate commercial interests through advertising.
With regard to the Late Late, RTE has obviously failed the licence payer. Viewership for the Late Late regularly reached 950,000+ when Kenny took over- but its settled at around 680,000 over the last two years.
Thats 25-30% fall in viewership.
Kenny's job is to satisfy the viewing public - not advertisers. He seems to have failed to do so, with viewers flocking elsewhere, and yet he gets huge pay increases