Expect the see-no-evil-hear-no-evil brigade to be up in arms about the fact that ads for the morning-after pill have been broadcast, via UTV, in Ireland for the first time.
This scenario, of course, is impossible in Ireland as Levonelle is prescription only. In reality, the woman would first have to try to get an appointment with a GP, travel to his/her clinic, fork out €60 and then travel to the chemist and hand over even more dosh.
The Irish version doesn't make for good tv. Although, maybe there could be an element of suspense as the pill only works for 72 hours so if you don't manage to find a GP within three days - you're screwed, so to speak.
The Irish Medicines Board is concerned - not by the rip-off of Irish women, rather by the stupidity of Irish people in general as the Board, in a statement, seemed to suggest that Irish people are too thick to comprehend the adverts.
Perhaps they expect a rush of post-fornication women to be beating down the door of their local Boots on Monday morning.
Saints alive! No good will come of it
Ads for morning-after pill are broadcast in Ireland