Daily Mail lauches in Ireland

[eurocrat]

Irish 'Daily Mail' title injects new competition (from Ireland.com)

The Daily Mail launch in Ireland today and it will be certainly interesting to see its sucesss or otherwise. The paper has tradionally been seen as supportive of the British Conservative party and as such not a particular friend of Nationalist Ireland.

I expect the paper may well take a tough line on the immagration issue, the EU and the NI peace process. Its British version certainly did.

The paper is priced at 75c which will make it quite attractive (half the price of an Irish Independant) to people looking for soemthing between a braodsheet and tabliod.

So, will the posters of P.ie be purchasing the Paper? And do you think the paper will reach its stated target of 40,000 copies per day?

[FFrCRAP]

I might pick up a copy of it today, just to see what it's like, but I definitely wouldn't be buying it every day.

I loathe the Dail Wail, in England, and in any case, i think we can make a safe bet that it's content would be vastly inferior to either the Indo and the IT..

[fish08]

So, will the posters of P.ie be purchasing the Paper? And do you think the paper will reach its stated target of 40,000 copies per day?

I can see it finding a fairly strong market, for all the wrong reasons. Needless to say, it will likely be written by Satan himself.

[apkavanagh]

Which Irish political party do people think it will back? FF? PDs? FG?

[FFrCRAP]

Which Irish political party do people think it will back? FF? PDs? FG?

It'll sympathise with the PDs, without a doubt..

But it would be silly to formaly endorse a political party, Ireland is too small a country for that.. None of the other national newspapers endorse parties..

[fish08]

It'll sympathise with the PDs, without a doubt..

But it would be silly to formally endorse a political party, Ireland is too small a country for that. None of the other national newspapers endorse parties..

If it's anything like the UK version (which I suppose it won't, as its unlikely to hold the same "power" over the demographic), there will be little left to the imagination as to whom it endorses at any given time. It is not an independent franchise, and plays the political game quite aggressively.

[TheBear]

... i think we can make a safe bet that it's content would be vastly inferior to either the Indo ....

(At the risk of getting myself in trouble again) Ha! It will probably be worse than the Indo, but it's not like that paper is a bastion of high-brow analysis.

But it would be silly to formaly endorse a political party, Ireland is too small a country for that.. None of the other national newspapers endorse parties..

Historically, each of the papers would have had a very clear political agenda, and would have maintained strong links with particular political parties. This is less true now, since the demise of the Irish Press and with movement away from having the 'national question' as the subtext to all policy areas, but historical ties are still relevant.

[RBinge]

I read it this morning and I can safely say it won't be my paper of choice. David Quinn and the odious Mary Ellen Synon are among the featured writers. There is a full page about the return to Catholicism by Emily O'Reilly and I suspect that it will place more emphasis on conservative "family values" than party political commentary. For an "Irish" paper most of the adverts were British based, such as an advert for Special Constables and great deals in sterling for crossing the Irish Sea to Ireland.

It appears to be aimed at thirty and forty something women in professional jobs who are also wives and mothers.

[Nils]

I think the Mail has been one of the few titles in the UK to be increasing its circulation of late. It will be interesting to see if there is a market for such a mid-market publication in Ireland. I guess it will be the Irish Sunday Times formula of recruiting a few Irish hacks and augmenting this with Daily Mail articles - for instance about entertainment and sport. I'm sure they won't carry over their political agendas too blatently - that stuff simply won't sell in Ireland. So all-in-all it might well work.

[FFrCRAP]

... i think we can make a safe bet that it's content would be vastly inferior to either the Indo ....

(At the risk of getting myself in trouble again) Ha! It will probably be worse than the Indo, but it's not like that paper is a bastion of high-brow analysis.

Whatever, about specific journolists at the Indo, it is a pretty good read, a little bit more 'light' than the IT, but that is no bad thing (I long for the IT to find a sense of humour).

RBinge says that ME Synon (of Special Olympics fame) is writing for the Irish Daily Mail, as is Emily O'Reily - who correct if I'm wrong- is a PD supporter and Information Commisioner. Surely somebody who is charge of a public quango shouldn't be a writer for a national newspaper...