It is a publicity stunt, a very successful one, but nothing more. There isn't anything particularly noble about publicity stunts except a bit of PR success that they got their name out without costing themselves any money.
If it was an effort at some sort of legal, rather than political, action then it was a complete failure. They appear to have caculated their actions specifically so that they comply with the law. Talk of going to the European Court of Human Rights and fighting this is a load of nonsense, and, I would conject, they know this full well.
So from one perspective it was indeed a success, but from another, it just showed they don't have much balls.



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