I came across R'OCK at book 4 (the brilliantly funny ps: I scored the bridesmaids) a few years ago and it is undoubtedly a fact that Paul Howard has created a new Irish literary icon, although Ross is one for the masses, like Pa Rabbitte, from the Roddy Doyle books, rather than the high intellectia of the likes of Joyce etc.
Now before the literary police jump on that, what I mean is, the Ross books, like Doyles Barrytown works, are very accessible to the masses, in a way the classic of Irish literature aren't. But what I was wondering about was what the R'OCK legacy will be on Irish youth. This character, begun in the late nineties as a parody of the emerging uber-elite rich celtic cubs (part of the Popes Children era), while encapsulating everything wrong with the D4 culture, has evolved over the books from being a soul less label wearer, only concerned with sex and status, to being a seriously flawed but sympathetic character.
The irony which was obvious in Howards first works, mocking these silver spoon kids who had no sense of independence or the value of money has drifted to where Ross is almost an icon that people will aspire to. I'm not talking about (hilarious) bits of the books that people might copy, like 'pretty pilfering' or 'ex's and ohs', but how what started as parody moved scarily close to reality in the first 5 years of the 2000's. The Ross lifestyle became quite achieveable.
As a teenager from 1990-1996, my generation grew up being aware of money, fame, lifestyles to aspire to - but it was all through hard work and talent. Be it a Branson, O'Reilly, Cantona, Cobain, U2... there was a sense of the substance over the style... How you got there mattered. Those how achieved - actually ACHIEVED something. It wasn't on a plate. Now, for the next wave, the veneer of celebrity is all present. They see Big Brother, Ok, Hello, Jordan, Jade Goody, kerry Katona and slop like My Super Sweet 16, Cribs and the myriad of fame based reality programmes.. and suddenly success isnt measured by achievement, its measured by cash and fame.
Ross, a superb mockery of the 'elites' in our society, has become an anti-hero. He is more loved by those he clearly parodies than by any other. Howard tells stories of the adolation he/the character gets when he does talks, particularly at the 'rugby schools'. Has R'OCK become an icon - undoubtedly (and deservedly) but has he also become in his own way, a character that many of our youth will aspire to be like...
a frightening thought...
ps: if you havent read the books, start at book 4: I scored the bridemaids is the ideal jumping on point and then go back to the start, reading through... very entertaining summer reading.



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