Google search results are passed on an algorithm called PageRank. That algorithm returns and sorts pages passed based on the level of interest that websites that contain those combination of keywords get in terms of links and hits. It doesn't validate the integrity of the actual content
Whilst I have an issue with the government telling us what to wear, I agree with what you say above, private businesses and organisations are a different matter to the state - the message should be quite clear;if you wish to deal with us, you do so in an open and transparent fashion. If you wish to cover your face then we cannot accomodate you. If some enterprising Muslim woman wants to take advantage of this then she or he can open a burka friendly shop and we can watch in amusement as enterprising shoplifters loot the place blind......