http://www.dcba.ie/static/doclib/Rej...._Finaldoc.pdf
A Dublin business lobby group - obviously biased towards their own sector and location - but the evidence they present is strong. Cheap transport has changed tourism habits across Europe, expanding the market for city breaks. Ireland has refused to make more funding available to exploit this change in behaviour. Dublin Tourism receives 6% of the domestic tourism budget, yet is the destination of choice for 32% of tourists. Instead, we choose to spend our budget on rural areas of the country whose tourism products are mature or in decline in their life-cycle.
Direct comparison is drawn to the IDA. The IDA once obliged foreign investors to set up in poor areas. They realised that this was actually hindering overall investment: businesses wanted to locate in major cities. Our tourism funding model needs to make the same change.



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