For those who say, so what, lots of candidates talk about their families: well, yes, but normally in the context of a long bio, and normally to add a bit of personal color.

Simon's leaflet informs us of just three things about her - she's a solicitor, a governor of a maternity hospital and she's had five kids. The only thing that Simons tells us about her children - twice - is how many she's had. Not even a sentence with details of gender, ages, what they do, what they like; just a faceless number. So I don't think this counts as "personal color".

And if she just wanted to mention she's a mother, why not just say that?

P.

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